CFD service Plus500 has launched a new global campaign with celebrity and Hollywood star Kiefer Sutherland as the brand's international ambassador.

This latest advertising partnership with the Golden Globe and Emmy-winning actor and director focuses on the slogan "Trading with a Plus", which highlights the platforms that Plus500 offer to their clients to provide them with useful information and insights.

Kiefer Sutherland commented on this partnership:

"I am excited to be leading the new global campaign for Plus500, one of the world's top financial trading platforms. The team at Plus500 have been great partners to work with, and I had a lot of fun shooting the ad with McCann Tech."

Plus500's CEO David Zruia said that they are delighted to be working with Sutherland as they were in search of an ambassador that is globally recognized and one who is well-known for taking on roles that emanate trust, experience and confidence. These characteristics according to Zruia were a natural fit for the Hollywood A-lister.

Part of the global campaign is a 1-minute video ad that has already been uploaded on YouTube. This has also been published across Plus500's social media channels including Facebook and Twitter. This will also be shown on TV and in addition, will also be featured on billboards across different cities including London, Sydney and Milan.